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Virtual: Conducting Cross Cultural Surveys - UNC Global

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Virtual: Conducting Cross Cultural Surveys

November 9, 2020 at 9:00 am - 1:00 pm

This course will be offered via ZOOM only.

This ONLINE course will provide an introduction to survey research methods for designing multinational and multicultural surveys. It begins with an overview of the field of comparative surveys. This will summarize their history and discuss some unique design features and implementation challenges inherent in their design and implementation.

The second section discusses quality and risk management frameworks for comparative surveys. It will present some tools for monitoring quality processes and outcomes, and will reference the new Guidelines for Comparative Surveys ( The third section of the course focuses on issues in study design, considering organizational structure, data collection infrastructure and management, and cost and quality tradeoffs.

The second half of the course addresses instrument design for comparative surveys. It opens with a discussion of issues in defining objectives, identifying constructs, developing questions, and monitoring design process quality that are particular to the field of comparative surveys.

It will also cover some technical challenges in crafting the questions into a survey instrument; visual display of text in various languages, placement of response categories and instructions, use of color, screen density, and other features of contemporary survey instruments will be reviewed from a multilingual and multicultural context. The links between design and mode considerations are also covered.

The course concludes with a module on question adaptation and translation focusing on the critical role that version production often plays.

Examples will be drawn from demographic and social indicator surveys, attitudinal surveys, health and education surveys, and quality of life surveys.

This course will count as 4.0 CSS short course credit hours.

Instructor: Emilia Peytcheva

Emilia Peytcheva is a research survey methodologist with RTI International. She holds a doctorate in survey methodology from the University of Michigan. Peytcheva’s research expertise includes measurement error-inducing factors in cross-cultural research and the interplay among survey errors and their combined effect on total survey error.

Her interests include methods for minimizing measurement error induced by the survey questionnaire. Peytcheva is also one of the instructors for the required CPSM course titled Questionnaire Design.

Register for the course. 

This class will be offered via Zoom ONLY. Registration closes at 12:01am on 11/02/2020. Once registration closes, no late registrations will be accepted. 

Registration fees

– CSS Students: $30

– UNC-CH Students: $40

– UNC-CH Faculty/Staff/Postdoc/Others: $60

Cancellation/Refund Policy: A full refund will be given to those who cancel their registration no later than 10 days prior to the course. If you cancel within the 10 days prior to the class, no refund will be given. Please allow 30 days to receive your refund.

Zoom link for this course will be sent prior to the course. Registration must be made at least 3 days prior to the course date to receive the Zoom link.


November 9, 2020
9:00 am - 1:00 pm
Event Category:




Odum Institute for Research in Social Science