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Workroom FashionMash and Coulture Magazine Take Home Seven Advertising Awards

March 11, 2019
Hussman School of Media and Journalism

On Thursday, Feb. 21, the Triangle Advertising Federation awarded Workroom FashionMash and Coulture Magazine a total of seven American Advertising Awards at the 2019 gala in Raleigh. The awards are one of the industry’s largest creative competitions, with more than 40,000 entries each year.

Workroom FashionMash received a Gold ADDY in Illustration; a Gold ADDY in Film for “Grunge Save the Queen;” and a Silver ADDY in Experiential for Status: The Cartier Experience.

Coulture Magazine received Best in Show for its Fall/Winter 2018 issue; a Gold ADDY in Magazine Design for its Fall/Winter 2018 issue; a Silver ADDY in Magazine Spread Design; and a Mosaic Award for Diversity and Inclusion for its Fall/Winter 2018 issue.

In November 2016, Professor of the Practice Dana McMahan established Workroom FashionMash — an initiative derived from her fashion-themed courses — with the support of a $1 million grant from alumni Bill and Leigh Goodwyn. The program provides students interested in fashion with hands-on experiences and connections from the fashion industry. Students across disciplines work with influential clients, such as Cartier and Gucci, to create collaborative projects, promotions and fashion campaigns. Status: The Cartier Experience debuted in December 2017 as a pop-up museum that introduced the history of the French luxury brand and investigated the definition of status in the 21st century.

“By exploring the meaning and history of the brands, we have taken experiential marketing to the next level through installations and product design,” said Carson Goodwyn. “Dana McMahan has been an unbelievable professor, letting us foster our creative freedom to build these incredible projects. All this has been possible because of her.”

In April 2018, student art directors Victoria Collins ’18, Lindsay Nevitt ’18, Eddie Gilman and Bryn Melanson ’18 produced the fashion film, “Grunge Save the Queen.” Carson Goodwyn ’20, Hattie Tharrington, Reagan Dellinger ’21 and Katie Dixon ’18 designed the clothing.

Coulture Editors-in-Chief Patrick Rosemond ’20 and Cassandra Cassidy strive to provide the highlights of fashion to the Carolina campus. Challenging the beauty standards, Coulture emphasizes the diverse expressions of beauty and encourages readers to appreciate their best features. The Chapel Hill-based magazine takes a three-pronged approach to influence readers: taking a global and multicultural approach to fashion; making high fashion accessible to everyone; and being highly available and reachable to readers.

“Last semester, we made a lot of changes and took a lot of risks — from the way our magazine looks and reads to the way it functions on an administrative and community level,” said Rosemond. “To get recognition for those changes and risks means the world. It’s a testimony to our entire staff that we are doing something that is respected and of value. It’s a huge honor that couldn’t have been accomplished without our hard-working staff, faculty advisers Dana McMahan and Chris Roush, and the Workroom FashionMash program.

Although the magazine benefits from the Bill and Leigh Goodwyn grant, Coulture is an entirely student-run publication. More than 100 contributors from all over the UNC campus work on researching, writing, shooting, editing, modeling, styling, promoting and managing the magazine. The Coulture team produces one publication each semester and is currently working on its eighth issue.

A Gold ADDY is the highest honor and is given to entries that best exemplify creativity. Work that wins a Gold ADDY or a Silver ADDY is then eligible for entry into the District-level competition. The American Advertising Federation’s Mosaic Awards are given to entries that demonstrate a holistic understanding of inclusivity and diversity by addressing the needs of diverse audiences.

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