Brand and Media Resources
Brand and Media Resources
About the University of North Carolina at Chapel Hill
Since its establishment as the nation’s first public university in 1789, the University of North Carolina at Chapel Hill has earned a reputation as one of the best universities in the world. Our school spirit has been forged through more than two centuries of academic excellence, public service and athletic, professional and personal achievement. Often called a “public ivy,” Carolina is consistently ranked among the nation’s best in academic quality, diversity, engagement and global presence. Students at UNC-Chapel Hill have access to innovative programs and opportunities to contribute to ground-breaking research and study abroad in more than 60 countries. The University is located in Chapel Hill, a sophisticated college town that’s part of the larger and easily accessible Raleigh-Durham metropolitan area and near the Research Triangle Park. With more than 2 million people, the community offers a range of collegiate activities, professional opportunities, resources, neighborhoods, cultural events and more. For more information, visit unc.edu.
Media Contacts
Heather Ward, Associate Provost for Global Affairs
heather.ward@unc.edu
For additional UNC-Chapel Hill media contacts and resources, visit uncnews.unc.edu.
Brand and Media Resources
The following styles and resources were developed for the Office of the Vice Provost for Global Affairs (OVPGA). For information about the University’s brand and identity guidelines, visit identity.unc.edu.
The OVPGA uses the typefaces Avenir Next and Lora.
Avenir Next is available for purchase at myfonts.com and may be used for print and web. To download the font, visit www.myfonts.com/fonts/linotype/avenirnext-pro.
Lora is available for free at Google Fonts and may be used for print and web. To download the font, visit https://fonts.google.com/specimen/Lora.
The following colors and their tints are used for UNC Global projects.
Carolina Blue
Pantone® 542
CMYX 60, 19, 1, 4
RGB 75, 156, 211
HEX #4B9CD3
Yellow
Pantone® 123
CMYX 0, 19, 89, 0
RGB 242, 197, 65
HEX #F2C541
Plum
Pantone® 216
CMYX 13, 96, 26, 52
RGB 128, 36, 71
HEX #802447
Navy
Pantone® 3035
CMYX 100, 30, 19, 76
RGB 0, 67, 87
HEX #004357
Light Gray
CMYX 0, 0, 0, 12
RGB 225, 225, 225
HEX #E1E1E1
Green
Pantone® 7473
CMYX 75, 5, 48, 3
RGB 63, 162, 148
HEX #3FA294
Red
Pantone® 1797
CMYX 2, 97, 85, 7
RGB 202, 54, 57
HEX #CA3639
The OVPGA uses Associated Press (AP) style and Merriam-Webster for external communication, with some house styles maintained internally. For print publication, the OVPGA uses the Chicago Manual of Style.
Standard photo and video consent forms can be found on Carolina’s University Branding and Visual Identity Guidelines website.
A range of photographs, including scenic campus shots as well as depictions of classrooms and special events, are available for use with UNC-Chapel Hill or partner projects. Carolina faculty and staff can access the UNC-Chapel Hill multimedia library; partner universities should submit requests to Rawan Abbasi, communications manager. Additional global photos may be available upon request.