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Brand and Media Resources

About the University of North Carolina at Chapel Hill

Since its establishment as the nation’s first public university in 1789, the University of North Carolina at Chapel Hill has earned a reputation as one of the best universities in the world. Our school spirit has been forged through more than two centuries of academic excellence, public service and athletic, professional and personal achievement. Often called a “public ivy,” Carolina is consistently ranked among the nation’s best in academic quality, diversity, engagement and global presence. Students at UNC-Chapel Hill have access to innovative programs and opportunities to contribute to ground-breaking research and study abroad in more than 60 countries. The University is located in Chapel Hill, a sophisticated college town that’s part of the larger and easily accessible Raleigh-Durham metropolitan area and near the Research Triangle Park. With more than 2 million people, the community offers a range of collegiate activities, professional opportunities, resources, neighborhoods, cultural events and more. For more information, visit

Media Contacts

Rawan Abbasi
Communications Manager
Office of the Vice Provost for Global Affairs

For additional UNC-Chapel Hill media contacts and resources, visit

UNC Global Brand and Media Resources

The following styles and resources were developed for UNC Global and its affiliated offices. For information about the University’s brand and identity guidelines, visit

Both the horizontal and vertical formats of the UNC Global unit logo are available in four color options: Carolina Blue and black, all Carolina Blue, all black, and all white.

Appropriate clear space must be maintained on all sides of the logo. There should always be minimum of 1/2 the distance “x” between the outside edge of the logo and any other page element, including the edge of the page, where “x” is equal to the height of the Old Well icon. The vertical line dividing “UNC” and the unit or department name may fall inside of the clear space.

It is important to use the logo correctly in order to maintain consistency throughout the brand. Here are a few rules to remember when using the logo:

  • Only show the logo in approved color variations.
  • Always scale the logo proportionately when resizing and use a resolution appropriate for your needs.
  • Leave appropriate clear space around the logo.
  • Choose a logo with maximum contrast when using it on a background.
  • Do not place the logo on top of conflicting or busy background or apply special effects or gradients to the logo.

For best results on printed pieces, use a high-resolution (300 dpi) PNG, JPEG or vector-based EPS file. Low-resolution (72 dpi) JPG files should only be used on the web. Low-resolution (96 dpi) can be used for slide decks. To download a logo, right-click on the corresponding link and save.

UNC Global uses the typefaces Avenir Next and Lora.

Avenir Next is available for purchase at and may be used for print and web. To download the font, visit

Lora is available for free at Google Fonts and may be used for print and web. To download the font, visit

The following colors and their tints are used for UNC Global projects.

Carolina Blue
Pantone® 542
CMYX 60, 19, 1, 4
RGB 75, 156, 211

Pantone® 123
CMYX 0, 19, 89, 0
RGB 242, 197, 65
HEX #F2C541

Pantone® 216
CMYX 13, 96, 26, 52
RGB 128, 36, 71
HEX #802447

Pantone® 3035
CMYX 100, 30, 19, 76
RGB 0, 67, 87
HEX #004357

Light Gray
CMYX 0, 0, 0, 12
RGB 225, 225, 225

Pantone® 7473
CMYX 75, 5, 48, 3
RGB 63, 162, 148
HEX #3FA294

Pantone® 1797
CMYX 2, 97, 85, 7
RGB 202, 54, 57
HEX #CA3639

UNC Global uses Associated Press (AP) style and Merriam-Webster for external communication, with some house styles as well that are available in a style book maintained by the Global Partnership and Programs office. UNC Global uses the Chicago Manual of Style for print publications.

Standard photo and video consent forms can be found on Carolina’s University Branding and Visual Identity Guidelines website.

A range of photographs, including scenic campus shots as well as depictions of classrooms and special events, are available for use with UNC-Chapel Hill or partner projects. Carolina faculty and staff can access the UNC-Chapel Hill multimedia library; partner universities should submit requests to Rawan Abbasi, communications manager. Additional global photos may be available upon request.