Brand and Media Resources
Brand and Media Resources
About the University of North Carolina at Chapel Hill
Since its establishment as the nation’s first public university in 1789, the University of North Carolina at Chapel Hill has earned a reputation as one of the best universities in the world. Our school spirit has been forged through more than two centuries of academic excellence, public service and athletic, professional and personal achievement. Often called a “public ivy,” Carolina is consistently ranked among the nation’s best in academic quality, diversity, engagement and global presence. Students at UNC-Chapel Hill have access to innovative programs and opportunities to contribute to ground-breaking research and study abroad in more than 60 countries. The University is located in Chapel Hill, a sophisticated college town that’s part of the larger and easily accessible Raleigh-Durham metropolitan area and near the Research Triangle Park. With more than 2 million people, the community offers a range of collegiate activities, professional opportunities, resources, neighborhoods, cultural events and more. For more information, visit unc.edu.
Katie Bowler Young
Director of Global Relations
For additional UNC-Chapel Hill media contacts and resources, visit uncnews.unc.edu.
UNC Global Brand and Media Resources
The following styles and resources were developed for UNC Global and its affiliated offices. For information about the University’s brand and identity guidelines, visit identity.unc.edu.
Both the horizontal and vertical formats of the UNC Global unit logo are available in four color options: Carolina Blue and black, all Carolina Blue, all black, and all white.
Appropriate clear space must be maintained on all sides of the logo. There should always be minimum of 1/2 the distance “x” between the outside edge of the logo and any other page element, including the edge of the page, where “x” is equal to the height of the Old Well icon. The vertical line dividing “UNC” and the unit or department name may fall inside of the clear space.
It is important to use the logo correctly in order to maintain consistency throughout the brand. Here are a few rules to remember when using the logo:
- Only show the logo in approved color variations.
- Always scale the logo proportionately when resizing and use a resolution appropriate for your needs.
- Leave appropriate clear space around the logo.
- Choose a logo with maximum contrast when using it on a background.
- Do not place the logo on top of conflicting or busy background or apply special effects or gradients to the logo.
For best results on printed pieces, use a high-resolution (300 dpi) PNG, JPEG or vector-based EPS file. Low-resolution (72 dpi) JPG files should only be used on the web. Low-resolution (96 dpi) can be used for slide decks. To download a logo, right-click on the corresponding link and save.
If you encounter difficulties downloading these files, or if you need higher resolution or EPS file types, please contact the global relations assistant.
UNC Global uses the typefaces Avenir Next and Lora.
Avenir Next is available for purchase at myfonts.com and may be used for print and web. To download the font, visit www.myfonts.com/fonts/linotype/avenirnext-pro.
Lora is available for free at Google Fonts and may be used for print and web. To download the font, visit https://fonts.google.com/specimen/Lora.
The following colors and their tints are used for UNC Global projects.
CMYX 60, 19, 1, 4
RGB 75, 156, 211
CMYX 0, 19, 89, 0
RGB 242, 197, 65
CMYX 13, 96, 26, 52
RGB 128, 36, 71
CMYX 100, 30, 19, 76
RGB 0, 67, 87
CMYX 0, 0, 0, 12
RGB 225, 225, 225
CMYX 75, 5, 48, 3
RGB 63, 162, 148
CMYX 2, 97, 85, 7
RGB 202, 54, 57
Standard photo and video consent forms can be found on Carolina’s University Branding and Visual Identity Guidelines website.
A range of photographs, including scenic campus shots as well as depictions of classrooms and special events, are available for use with UNC-Chapel Hill or partner projects. Carolina faculty and staff can access the UNC Communications and Public Affairs image library; partner universities should submit requests to Katie Bowler Young, director of global relations.