Jonathan Jensen, ‘The 2018 PyeongChang Olympic Games: A First-Time Visit to Asia’

Jonathan Jensen, a recipient of the Carolina Asia Center’s Cox Travel Grant, shares details of his academic, cultural and professional experiences during his trip to South Korea for the 2018 Olympic winter games.

Jensen is an assistant professor of sports administration at the University of North Carolina at Chapel Hill. Jensen’s research focuses on the dynamics of sport marketing relationships, such as the interrelations between sport organizations and the brands that sponsor them, and how their collaborations influence consumers.